Get To Know Us!
Aesthetiic India is a harmonious blend of modern day design with centuries old culture and art of ‘Tarakasi’ or Silver Filigree, an elaborate process of moulding silver wires into intricate patterns. At Aesthetiic India, we reinvent this ancient art with a modern outlook by fashioning the traditional craft into modern luxury pieces of jewellery and utility articles. Our unique products exhibit fusion designs that are inspired by life, in the form of birds, flowers, and other elements of nature that are translated in Tarakasi work. We closely work with the artisans of Odisha who carefully handcraft fine silver into products and accessories like earrings, pendants, bracelets, rings and much more.
From our workshop to your wardrobe, we believe in craftsmanship that transcends age and time. We started our journey as an exporting startup in 2018, exporting jewellery across the globe through collectors and sellers. Aesthetiic India was formed from years of experience, in 2020, to build a bridge between the artisans and you. We have put our heart and soul in creating a brand that brings to you the world of precious jewellery, delivered to you straight from the authentic craftsmen.
We offer the best of Indian traditional jewellery with an intent of reviving an art that continues to impress even to this day, giving it a contemporary twist and making it viable for modern times.
We believe in making jewellery as unique as you, and every piece at Aesthetiic India is forged using the premium quality 92.5 grade sterling silver, that’s a testament to our commitment to only creating quality jewellery that lasts long. We ensure each piece is handcrafted with precision, delicacy, durability and love!
The Art & Artisans: Story of Tarakasi or Silver Filigree
The craftsmen at Aesthetiic India belong to generations of traditional artisans who preserve the art of Tarakasi from Odisha. Cuttack, the 'Silver City of India', adorns this authentic art from where the jewellery is directly shipped to your homes ensuring the originality and genuineness of each piece that is handcrafted with painstaking eye for detail. The process of creating even the simplest of filigree products is an intricate one, involving a group of four to five people and takes upto 27 hours.
The filigree craftsmen use basic hand tools to create elaborate motifs in silver filigree ornaments and products.
The artform of Tarakasi has stood the test of time and is still revered by jewellery lovers and fashion enthusiasts across the globe. However, this 500 years old Indian art is now lacking awareness and demand. This has resulted in hard times for the craftsmen. Aesthetiic India is in a constant pursuit to make life better for the craftsmen of Odisha and give the age old art form a new lease of life. With this quest, Aesthetiic India is developing and designing a range of modern day accessories and utility products that are timeless pieces to treasure. These products are marketed to create awareness and demand for the art - thereby helping the talented craftsmen for a better future.
